Does schema markup guarantee rich results?

No. Schema helps search engines understand your page, but Google decides whether to show a rich result based on many factors.

Is the generated JSON-LD valid?

The generator produces valid JSON-LD for the fields you enter, but we recommend validating with Google's Rich Results Test before deploying.

Do I need to know how to code?

No. You fill in a form and copy the output. You will need to paste it into your site's head section, or your developer can do it.

Where do I put the JSON-LD?

Inside a tag in the page head. Most SEO plugins and themes accept pasted schema too.

Can I add more than one schema type?

Yes. Different pages can use different types, and a single page can combine several types (for example, Article plus BreadcrumbList).

Free SEO Tool

Schema Markup Generator

Structured data helps search engines understand exactly what's on your page — which can unlock rich results like star ratings, FAQs and sitelinks. Pick a schema type, fill in your details and copy the JSON-LD into your site.

Free tool by Web Whiz Asia · No signup · Runs in your browser

Describe your business or organization.

Organization name

Website URL

Logo URL

Description

Phone

JSON-LD output

{
  "@context": "https://schema.org",
  "@type": "Organization"
}

Paste the output into a <script type="application/ld+json"> tag in your page head, then validate it with Google's Rich Results Test.

How It Works

How to use this tool

01
Choose the schema type that matches your page (Organization, Local Business, FAQ, Article, Product or Breadcrumb).
02
Fill in the fields for that type — only the relevant ones are shown.
03
The JSON-LD updates live as you type.
04
Copy it into your site's <head> or validate it with Google's Rich Results Test.

What the result means

The output is a JSON-LD script block that describes your page in a way search engines understand. Whether a rich result appears is up to Google and depends on your site and content.

Why it matters

Structured data can make your result stand out in search with extra details, which can improve click-through. It is also the foundation for AI and voice search understanding your business.

Who It's For

Who should use this tool

Business owners adding Organization or Local Business schema
Content teams marking up articles and FAQ pages
E-commerce owners adding Product schema
Developers needing quick, valid JSON-LD snippets
Anyone implementing technical SEO

Example

Example: adding FAQ schema to a service page

Choose the FAQPage type, add three questions with answers, and copy the JSON-LD into your page head. If Google accepts it, those questions can appear directly in search results.

Helpful Tips

Tips to get the most from it

+
Only use schema that matches content actually visible on the page.
+
Never add fake ratings, reviews or prices — Google penalises misleading markup.
+
Validate the output with Google's Rich Results Test before publishing.
+
Add BreadcrumbList schema site-wide to improve how your site is displayed.

FAQ

Frequently Asked Questions

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Technical SEO

Want schema and technical SEO handled across your site?

Structured data is one piece of technical SEO. We can audit and implement schema across your whole site.

Get a Technical SEO Audit